When bringing any kind of change to any kind of organization, leadership storytelling is essential. In the absence of intentional leadership storytelling, participants in the culture begin to construct random narratives to fill the gap. For this reason, leadership storytelling about the past, present and future is essential.
Formally authorized leaders can also trigger or generate stories through the acting out of deliberate and intentional behaviors. In Prime/OS, leaders leverage the power of storytelling. The leaders deliberately plan and generate specific stories, and construct and then express inspirational narratives about the past, present and future in very specific ways.